Veron Plumbing, Heating & Gas

The problem & objective

A conversion-focused digital platform designed to help a local plumbing and heating business turn service searches into real customer enquiries. Designed for Veron Plumbing, Heating & Gas Ltd, the platform brings plumbing, heating, gas and emergency services into one clear digital experience — making it easier for customers to find the right service, build trust and take action. For a local service business, customers often arrive with an immediate need: a boiler problem, plumbing issue, heating failure or emergency. The website therefore needed to communicate services quickly, establish trust and make contacting the business as frictionless as possible — serving both domestic and commercial customers while supporting different enquiry paths. The platform organises VPH's services into clear categories while providing dedicated paths for emergency support, quote requests, domestic services and commercial enquiries. Clear calls to action, service-specific content, local coverage information and review signals help visitors move naturally from discovery to enquiry.

My role

Designed and built by Riventra's founder — from scoping the workflow and structuring the content to implementation and launch preparation.

Solution & implementation

• Service discovery — clear organisation of plumbing, heating, gas, boiler and emergency services
• Emergency enquiries — prominent emergency contact paths for immediate assistance
• Quote requests — a dedicated quote journey designed to turn visitors into qualified enquiries
• Local service coverage — clear presentation of Greater Manchester and surrounding areas
• Trust & social proof — Google review presentation and trust-focused messaging
• Domestic & commercial journeys — separate messaging for homeowners, landlords, property managers and commercial customers
• Mobile-first contact — prominent phone, quote and contact actions for mobile searches

Project images

Outcome

Built to turn service demand into enquiries. The platform gives VPH a clearer digital presence while making it easier for potential customers to move from a service need to a direct enquiry — the website acts as a customer acquisition and enquiry platform rather than a brochure.

Built for a real business. Results describe the delivered system, not measured performance metrics.